Using Competitor Reviews to Find Product Gaps

Your Competitors' Customers are Your Best Consultants

Why pay for focus groups when your competitors' customers are publicly telling you exactly what they hate?

Step 1: Identify the Market Leader

Pick the #1 Best Seller in your category. They have the most volume, which means the most data. Don't look at their 5-star reviews; look at their 3-star reviews.

Why 3 stars? These are reasonable people who liked the product but were disappointed by a specific flaw.

Step 2: The "Wish List" Mining

Filter for keywords like "wish", "hope", "missing", and "lacking".

• "I wish it came with a travel case." -> Bundle opportunity.
• "Missing a power adapter." -> Include one and highlight it in main image.

Step 3: Marketing Warfare

Once you improve the product, use their complaints in your bullet points.

"Unlike other brands that use cheap plastic, our garlic press is solid stainless steel."

This is targeted, data-driven marketing that speaks directly to the customer's anxiety.